Institutional
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Strategy

To achieve its objective of becoming a recognized benchmark in the Brazilian market, committed to creating value with sustainability, EDP Energias do Brasil’s business rests on three pillars: focused growth, controlled risk and superior efficiency. The company uses the Balanced Scorecard (BSC) management tool to support the execution of its strategy and translating this into action plans focusing on four aspects: financial; client; internal; and learning and growth. This process in turn is based on three factors: to seek innovation focused on the value chain, to make sustainability an integral part of the business and to guarantee the continuous improvement in the quality of management.

Targeted growth

 

From the market point of view, the intention is to become one of the strongest and best balanced operators in Brazil. To achieve this end, the company endeavors to grow the business portfolio first and foremost in generation, as well as to expand sales of energy and commercialization services. It also seeks to meet market growth in distribution while from the learning and growth aspect, investment is directed towards human capital focused on value.

Controlled risk

The company seeks to sustain a high standard of corporate governance and sustainability to ensure creation of shareholder value, this involving the control of market, financial and regulatory risks. Consequently, the company depends on the support of management systems aligned to strategy and improved internal and external communication processes..

Greater efficiency

The company’s programs adhere to a strong investment discipline while seeking to maximize operational efficiency and guaranteeing the continual improvement in quality of management. Full compliance with this pillar also involves the strengthening of the brand of the companies and the Group and fostering culture orientated to value.

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